VIM Group Expands Further into Europe and Asia

Implementation Expertise > Read full story:


The Visual Identity Management (VIM) Group, founder of brand implementation and international market leader in this area, has expanded its global network to East Asia, Germany and the Nordic countries. With its new members, VIM Group is now represented in eleven countries around the world.

The latest additions to VIM Group, DoubleQ from GermanyThe Resource Cube from Taiwan and DanSign from Denmark are pleased to have come on board. “Thanks to our membership we are much better positioned to serve our clients internationally. VIM Group’s project management methodologies and roll-out software enable us to deliver our services seamlessly across borders,” says Paul Maloney from The Resource Cube.

Marc Cloosterman, CEO of VIM Group: “When it comes to brand implementation, most branding agencies hand over their work to their clients’ own organizations. Since a rebranding takes place – on average – once every six years, specific expertise is needed to successfully implement a new brand. Implementing a brand is a complex and cost-intensive task, and this is all the more true for brands operating internationally. Our research has shown that if a client invests €1 (or $1) in hiring a branding agency, they’ll invest twenty times that amount in the implementation process that follows.”

VIM Group intends to add more members in other geographic areas, as its clients have a need for qualified local brand implementation companies that are able to collaborate using the same working methodologies.

About VIM Group
VIM Group is the founder of the ‘Brand Implementation’ business category and world leader in this area. Its activities cover both global rebrands as well as local single-site rebrands, covering all – or part – of the client’s brand touchpoints, including signage and interiors, online, print, IT-system output, corporate wear and fleet livery. Over the years, VIM Group has completed over 1,300 brand implementation projects. VIM Group operates worldwide, with specialist member companies operating out of 11 offices with over 200 people.

Learn more about VIM Group:

> implementation expertise