Enterprise Rebrand
Country Base: Australia
Industry/Sector/Keywords: Government, Environment, Regulation, Health, Sustainability, Wellness, Biodiversity, Clean Air, Clean Water, Land Management

Below: Before and After Images in Slide Show, Video, Summary, Credits

Industry Setting

With a new CEO at the helm, NSW Environment Protection Authority were now ready to better leverage the ‘Authority’ in their name. By exploring what it means to be a world-class regulator. To transform how people engage with them (and the issues they stand for) – while influencing behaviour beyond their current borders.


The new identity needed to reflect the EPA’s confident stance and bold new direction. Principals met the challenge with a modern and unique word mark. Refreshed colour palette. And an updated journalistic photography style that creates a commanding presence ready to take charge on environmental issues.


When the NSW EPA came to us, their existing look and feel was outdated and didn’t reflect their ambitious plans. We worked with the team to define a new brand idea – ‘naturally influential’ – that truly captures the role they seek to play with their partners and in the community.

This brand idea formed a creative platform for the development of a new look and feel, to support their shift from advisor to world-class regulator – and recognise the NSW EPA’s leadership and stewardship in protecting the environment and human health.


The new identity has been successfully rolled out across all platforms including their website and has been positively received by staff internally and stakeholders externally.


Client: NSW Environmental Protection Authority – epa.nsw.gov.au

NSW Environmental Protection Authority Linkedin: linkedin.com/company/nsw-epa

Brand Strategists/Designers: Principals – principals.com.au

Executive Creative Director: Simon Wright
Creative Director: Martin Hopkins
Design Director: Yolanda Koning
Senior Designer: Agus Wijaya
Designer: Jordan Demetriou
Head of Motion Graphics: Dean Vardell
Motion Graphics Artist: Hayden Mathys
Head of Production: David Cunningham
Artworker: Ben Williams
Business Director: Renée Stekel
Account Executive: Naomi Bernauer