REBRAND Highlights

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Your Contact Information
Name*
First Last
Title*
Company/Organization*
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Primary Email*
Phone*
Website
How did you hear about REBRAND?

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Client/Brand Owner
The name of the company that owns the brand you are submitting. The client/brand owner could be the same.
Name*
Name of main rebrand project contact or leader within the brand's company.
First Last
Title*
Organization*
The brand/company name here or a division of a brand/company if the rebrand was for division of a larger organization.
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Primary Email*
Phone*
Website
Facebook
Twitter
Linkedin
instagram
Other Social Media Link

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Summary
Write a project summary description in the four sections below. Bulleted sections are fine. Be brief, factual, and clear. The goal is to include clear, concise information key to jurors' understanding the rebranding effort and assessing it's effectiveness. Winning submissions will display this information on your public page. Please keep the total number of words to 300, for all 4 sections combined.
To ensure anonymity with REBRAND 100 jurors, be sure your agency or branding firm name is not identified in the submitted descriptions of the design process, images or videos. If you submit embedding code for a video or the actual video file, please be sure the agency's name is not identified.
Industry Setting*
Describe the market, industry/sector, and competitor context and where your brand/organization fits in that context.
Challenge*
Describe the specific internal and external business, experiential, and organizational challenges that led to the rebranding effort, e.g., Why rebrand now? What is the history/legacy of the brand that needed to be maintained? Why? Other pertinent factors and issues? Sustainability?
Strategy*
Explain the strategy driving the rebrand solution. e.g. Who was the target audience? What were the economic, social, cultural, sector considerations? How were existing strengths and factors leveraged? What research did you conduct and incorporate? What led to the design approach? Was there a social media or mobile device strategy integrated in any way? Are there ways you helped streamline operations? Helped attract and retain skilled staff? Helped the human condition?
Result*
Note the results relative to the challenges outlined with qualitative and quantitative evidence. Indicate how the results met the objectives. Any unexpected outcomes?
Uploading before and after images.
After you submit this form we will provide you with a link to upload your brand before and after images, including captions.

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REBRAND Highlights

If you have something, share it!

Your Contact Information

Client/Brand Owner

Submission General Information

Summary

Uploading before and after images.

Your Project Video (Optional)

Project Credits