Enterprise Rebrand
Country Base: Germany
Industry/Sector/Keywords: Healthcare/Pharmaceuticals, Cosmetic Dental Care, Dentistry, Healthcare, Dental practice, Small Business

Below: Before and After Images in Slide Show, Summary, Credits

Industry Setting

The dental practice, Dr. Scherble, is a family run business in Waldshut-Tiengen. The team provides comprehensive dental care on the current state of the art.


In the course of the renewal of the practice and the entry of the second generation, the corporate design needed to be brought into the future. A competent presentation of the professional skills and a sympathetic appearance enable a contemporary, cross-media communication.


The new design is clear, simple and contemporary. The sand tone as corporate color differentiates Dr. Scherble from most dental practices, which mostly appear in green and blue tones. The color exudes human warmth. Light-flooded photographs and an unadorned typeface round off the effect.


The new appearance of the dental practice, Dr. Scherble, now works across all media platforms. In particular, the website is much more user-friendly. Practice, printed materials and website are tidy and communicate their content clearly. The number of new patients has increased significantly. The patient’s feedback on the new appearance has been consistently positive.


Client: Zahnarztpraxis Dr. Scherble – www.zahnarzt-scherble.de

Dr. med. dent.: Stefan Scherble
Dr. med. dent.: Werner Scherble

Brand Strategists/Designers: Kommunikation & Design Gröber GmbH & Co. KG – www.kommunikation-design.de

Creative Director: Ingo Blum
Designer: Alexander Schneble