Over the past 60 years, Van Metre Companies has earned a powerful reputation as a family business with deep local roots. Their portfolio of companies includes new homes, apartments, property management services, commercial real estate development, lending, and considerable philanthropic efforts—representing a thriving ecosystem that connects and supports the Northern Virginia community at large.
• Establish a richer framework for storytelling around Van Metre’s history
• Align the company’s many divisions under a stronger, more consistent parent brand
• Refine the founder’s signature to become more legible and recognizable
• Develop a visual identity system of icons and colors unique to the local market, ensuring each sub-brand stands out within its own industry
In the course of a comprehensive rebranding initiative, we established a new brand architecture, positioning and digital strategy, messaging platform, and visual identity. The powerful brand and go-to-market programs we developed effectively communicate Van Metre’s commitment to its customers, employees, and the communities it serves.
As part of the rebrand, we also leveraged a multisite solution for Van Metre’s distinct web properties, starting with a new corporate site that provides an overarching view of the enterprise, direct links to the various company sites, and aggregated social media communications from all business divisions.