Enterprise Rebrand
Country Base: Finland
Industry/Sector/Keywords: Business/Professional Services, Cleaning, Commercial Maintenance and Management

Below: Before and After Images in Slide Show, Summary, Credits

Industry Setting

SAN Palvelut is a fast growing challenger in the field of cleaning services in Finland. The founder of the company is originally from the Balkans. She worked for major cleaning companies in Finland nearly a decade before she decided to found a company of her own. The name of the company (SAN) means ‘a dream’ in the serbo-croatian language. In a way the company is her dream come true.


The visual identity of the company was outdated and inconsistent. The company was also growing bigger, and the old brand identity did not reflect the new strategy and it was also not convincing enough for new demanding target groups.


The strategy of the company is to compete with high quality service instead of low prices. Quality is everything. SAN is not offering standard services. They offer tailor-made solutions for each client’s different needs. Behind high quality service, there are skilled and motivated persons. It is important that clients know their SAN cleaners in person. This increases trust, enables instant feedback, and leads to long lasting relationship with the client.


The new SAN logo depicts the movement of a squeegee. New visual identity speaks with clean and bright colors. The skilled and motivated personnel is also highlighted in the new design. The overall impression reflects a bigger and more reliable service provider and stands out from the crowd of competitors.


Client: SAN Palvelut – www.sanpalvelut.fi

Owner: Brankica Ek
CEO: Markku Kyyrönen

Brand Strategists/Designers: Porkka & Kuutsa Oy – www.porkka-kuutsa.fi