Omnizon Networks is one of the leading Electronic Data Interchange (EDI) providers in Southeast Europe that wanted to expand their business in the Austrian and German markets. The market is saturated with functional brands, which are focused on B2B, they are not motivational or inspirational.
Over the years they developed one of the best EDI software solutions, yet their corporate image wasn’t strong or relevant. Their visual identity was outdated and their former name, Redok, didn’t mean anything to the target group. This B2B brand needed to become more emotional.
The new brand strategy draws its inspiration from the founder’s character – he exemplifies the “nothing is impossible“ attitude to the point of completing the Ironman race. The brand foundations focused on creating the feeling of strength, omnipotence and being in the zone, and thus the name Omnizon Networks was created, signed by the slogan “Mission Possible.”
The brand promises to save time and money and make clients’ businesses more productive. The visual identity plays on the feeling of omnipresent, omnipotent company offering fast and strong solutions. Omnizon Networks makes impossible possible after all.
The brand has resonated well both with internal and external targets. Internally it has been such a powerful push; motivating employees to take on the attitude of everything is possible. Externally it has been accepted well, its look and feel transcends the software solution company as it mimics the lifestyle brand and presents a strong motivational force to anyone who comes in contact with it.