2016 REBRAND 100: merit

Country Base: Germany
Industry/Sector/Keywords: Gates, Construction, Building Products, Architecture, Structures
Below: Before and After Images in Slide Show, Summary, Credits

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Hacker AG – www.rebrand.com/hacker-ag-images
Summary

Industry Setting

The Hacker AG from Stuttgart-Feuerbach is a productive medium-sized company. It provides complex gate and barrier solutions with high demands in reliability, safety and design.

Challenge

The new corporate design had to show a pure line of communication. The brand is down to earth and quality conscious. The high quality of the products has to be perceptible.

Strategy

The first step was to streamline the logo. The open gate of the old logo can be rediscovered in the new two-dimensional design element. Blue was retained as the corporate color. A lighter and a high-quality design should reflect the products’ actual character. All further arrangements had to be adapted by the new corporate design (print media, website, advertisments, signage, and more).

Result

The new logo in 2D-format becomes timeless and modern. The new website structure and design have a positive impact on it’s usability. The site functions as a product catalog, serving both B2B and B2C clients. The sectioned design elements stand on the one hand for the varied-ness. “A wide range of services”. On the other hand, they represent motion and dynamics. The opening of gates and barriers. Innovation and a great taste for the exceptional.

Credits

Client: Hacker AG – www.hacker.ag

Brand Strategists/Designers: Kommunikation & Design
• www.kommunikation-design.de
• www.foto-und-design.com

Head of Creation: Ingo Blum
Designers:
Alexander Schneble
Tobias Thomann
Photography: Daniel Gerteiser
Web Design: Ingo Blum