Gulf Researcher (GRE) are a research team providing ‘on demand researchers’ on retainer or project-based, finding answers to questions clients don’t have time to ask. They work with clients around the GCC providing global research.
Our challenge was to
• Provide the brand with a strategy on which it could grow and inspire its team
• Defining a differentiated USP and proposition to differentiate the brand and support the expansion into other sectors
• Re-visualize the identity, creating an appropriate look and feel to represent the firm as an international organization with world-class standards
• Define a new slogan and messaging platform to help people understand the brand’s focus
To solve GRE’s brand issues we:
• Conducted stakeholder workshops, gaining strategic insights, understanding and internal alignment
• Created desired perception of ‘the trusted global research partner’
• Helped discover purpose ‘to contribute to a greater cause’
• Drafted a vision ‘to empower informed decisions’
• Developed values ‘Accountability’, ‘Candour’, ‘Precision’ and ‘Diligence’
• Created a brand promise ‘to give you what matters’
• Crafted a brand personality ‘The Detective’ archetype
• Developed a positioning ‘the information hub’
• Drafted a proposition and envisioned future statements
• Created a new identity, a logo combining initialism with mathematical symbols, a new type family (Adele Sans, Latin and Arabic), new ‘precision blue’ coloration, new digital rain graphic (‘make sense from the noise’) and a new slogan ‘Prectice Results’.
• Brand is currently being rolled out to its core markets of KSA and Bahrain
• Positive customer reception, to date
• New brand is helping leadership and the team fully appreciate the power of the firm they are building
Client: Gulf Researcher – www.gulfresearcher.com
General Manager: Mahmood Saleh
Senior Research Analyst: Ameena Abdulla
Brand Strategists/Designers: Unisono Brand Consultants – www.unisonoagency.com
Brand Strategy: Amy Morgan
Creative Director: Liam Farrell
Designers: Alex Townsend, Hajer Ghareeb, Liam Farrell
Copywriting: Jorge Olivera, Liam Farrell
