Component Rebrand
Country Base: Australia
Industry/Sector/Keywords: Educational Institutions and Libraries, Sporting Goods, Teams, Footwear, and Apparel, Education, High school, College, Academics, Students

Below: Before and After Images in Slide Show, Video, Summary, Credits

Industry Setting

Barker College is a thriving school, with a rich heritage of over 126 years, providing outstanding education for both day students and boarders. Against the backdrop of increasing competition, Barker College is at risk of becoming eclipsed by schools who shout louder. In order to continue to win the hearts and minds of future generations, we needed to frame the Barker College brand story in a compelling way.


We worked with students, teachers, parents, alumni and staff to understand the unifying strengths of the Barker experience, using a collaborative process based on design thinking methodology. We found that in a sector where schools are promising to ‘fortify’ children against the challenge of the future, Barker is actively embracing this challenge – ensuring students have the confidence to make their own way in the world beyond the school gates.


The brand idea ‘Creating Brighter Futures’ focuses on empowering students, teachers and parents to actively shape their future. We brought this to life by championing the Barker name with a new word mark and creating an iconic B framework.
A refreshed color palette features the bright Barker red. The focus on the future is reflected in the new strapline ‘Inspiring Tomorrow.’  The brand voice is bold and messaging focuses on the impact that Barker students have on the world.


Phillip Heath, Head of Barker, said: “It has been a pleasure to work with the creative team at [The Agency]. This was the first time Barker engaged a branding agency to review its standing in the market place and to develop a concept that would allow Barker to stand out from its peers and competitors…The refreshed brand developed by [The Agency] presents a bolder, more confident Barker and reflects the direction that the school is heading.”


Client: Barker College –

Brand Strategists/Designers: Principals –

Strategy Director: Debbie Spence
Account Director: Emily Jones
Design Director: James Welch
Director of Brand Language: Hamish Cargill