Enterprise Rebrand
Country Base: Croatia
Industry/Sector/Keywords: Business and Professional Services, Consulting, Financial Services, Insurance, Management Consultants, Advisory, Digital Transformation

Below: Before and After Images in Slide Show, Video, Summary, Credits

Industry Setting

Apsolon is one of the leading consulting firms in Southeastern Europe in digital business transformation, financial and business consulting, and transformation of public administration. It used to be called Sense Consulting, and they have worked with over 560 clients in 20 countries. Despite being the leader in digital business transformation, Sense Consulting was still perceived as the expert in obtaining grants from EU funds.


The key goal of our rebranding was to create a unique brand philosophy that would showcase them as leaders in business transformation in the digital age. An extensive analysis, brand workshops and employee interviews indicated that Apsolon’s key strengths are profound, thorough, and highly analytical details that create the big picture.


Our new brand story combines two forces:
“We combine the skills of precision and analysis with big picture thinking. Big picture thinking is a comprehensive summarization of all the facts. It helps create the greater image that strengthens the future of the companies we work for.”

The new name Apsolon combines absolute, ion and epsilon Y, evoking the connotations of the absolute picture with detailed insight into the smallest particles. Epsilon is also associated with Generation Y and complete immersion in the digital age. The new slogan “The Measure for Success” emphasizes the leadership role and dedication to the future success of their clients’ businesses.

The visual identity represents Apsolon’s vision, from the smallest detail – small letter a to the big picture – the capital letter A. This is the key message of the new brand. Apsolon’s services cover everything from “A to Absolute”.


Six months after rebranding, Apsolon sealed its position as the leading regional management consulting firm. The brand recognition increased significantly, as did the revenues from digital consulting services for the public sector. The new brand became hot on social media – Facebook reach rose by 284%, LinkedIn engagement rate went up by 405%, and Instagram visits from posts increased by 431%. But most importantly, Apsolon employees developed a strong sense of pride. The modern and exciting brand image attracted a completely new profile of workers – digital natives with the start-up mindset.


Client: Apsolon- www.apsolon.com

Board Member: Vedran Antoljak
Board Member: Miroslav Kosović
Board Member: Nataša Ćurić Martinčević
Board Member: Mirjana Samardžić Novoselec

Brand Strategists/Designers: Fabular – www.fabular.agency

Brand Strategy & Creative Director, Copywriter, Naming Consultant: Anja Bauer Minkara
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant, Copywriter: Stipan Rimac
Art Director, Designer: Igor Manasteriotti
Illustrator: Marko Jovanovac
Animation: Duje Jurić
Brand Implementor: Jelena Mezga
Photographer: Saša Ćetković