Country Base: Italy
Industry/Sector/Keywords: Aviation, Airlines, Airplanes, Transportation, Travel, Tourism
Below: Before and After Images in Slide Show, Video, Summary Credits
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Alitalia – www.rebrand.com/alitalia-images
Industry Setting
Air travel has lost its allure. Economically driven and rationally expressed, the lowest common denominator often wins.
Challenge
We needed to find a new place for the Alitalia brand in the increasingly competitive international skies. A more quintessentially Italian place for them to stand apart. A sexier, more sensual place for them so we could fall in love all over again. A return to the true glamour of the jet set with just a touch of stylish modernity.
Strategy
With such aspirations, we needed to focus on every detail, fine tuning like the very best Italian car brands, finessing like the very best Italian designers. With the help of Italian icons like Poltrona Frau and Salvatore Ferragamo, we built an experience that oozes Italy from the moment that passengers step on-board. The beauty from the inside was artfully reflected on the outside with craft and elegance.
Result
On June 4th, 2015, the re-launch of the Alitalia livery was celebrated the world over, with more than fifty articles praising the new design. It was shared on social media over 1,871 times and tweeted about by the Italian prime minister Mr Matteo Renzi himself.
Client: Alitalia – www.alitalia.com
Brand Strategists/Designers: Landor – www.landor.com
