Enterprise Rebrand
Country Base: Croatia
Industry/Sector/Keywords: Food, Restaurant, Wine & Spirits, Liquor, Bar, Entertainment, Dining

Below: Before and After Images in Slide Show, Summary, Credits

Industry Setting

Jellyfish in Space is a newly opened street food & cocktail bar in Zagreb, Croatia, led by one of the best mixologists in the country. Its ambition is to become one of the 50 best bars in the world.


Analyzing the world’s most successful examples of street food & cocktail bars, we have found that, in addition to top quality food and cocktails, it is crucial to create an authentic and original story that reflects the spirit and uniqueness of the location itself.


We created an unexpected story that connects the tradition of fine liquor production at the location of the bar, the art-nouveau style, and NASA’s experiment from 1991; when they launched 2000 jellyfish in space.

The tradition we’re talking about is placed in the time of art-nouveau, the style that stopped using usual shapes and introduced new ones. It introduced new, playful, amorphous forms that could cheer up the viewers’ senses with their playfulness.

We love the feeling of new, playful shapes and this led us to the funniest shape, the jellyfish, which is no longer just a sea creature but also an alien being. In 1991, NASA launched 2000 jellyfish into space and they reproduced, creating 60,000 of them. That is why we say that somewhere out there is a jellyfish floating high and far in space.

The story of the brand is one that combines human reach with a playful mind, and will delight the guests with intriguing cocktails, imaginative food and atmosphere.
We want the guests to have fun and get in a good mood so that they become frequent participants in our extraordinary story.

We named the brand Jellyfish in Space. With the incredible story, coupled with imaginative food, cocktails and atmosphere, the brand wants to create a good mood for its guests, further accentuated by the Jelly Good Bar slogan. The visual identity is dominated by a jellyfish illustration, which is modern and inspired by the industrial style of today.


The brand was successfully launched in the last days of 2019 and immediately sparked positive reactions with its unexpected story. The name Jellyfish in Space was soon given the title of one the most original names in the history of Croatian restaurant and bar industry.


Client: Jellyfish in Space – jellyfishinspace.com.hr/

Brand Strategists/Designers: Fabular – fabular.agency