REBAND is the proud publisher of this highly-acclaimed book by founders of London-based VIM Group,
the world’s leading brand implementation and management firm.
Article and photos, courtesy, VIM Group. Learn more at http://www.vim-group.com
The 2017 European Communication Summit took place in Brussels brought together some of Europe’s best and brightest communications professionals. On Thursday June 29th we launched ‘Future-Proof Your Brand’ during an afternoon session with an expert panel discussion, hosted and moderated by Karin Helmstaedt.
Our CEO, Marc Cloosterman, co-author of ‘Future-Proof Your Brand’ began the session by introducing the audience to the key themes and topics outlined in the book, and the journey that has led to its release. The book addresses the huge paradigm shift that the world of brands is currently facing, and the need for sustainable and agile brand implementation and management if any brand hopes to be successful in the future.
Marc then handed the stage over to Karin and our panel of industry experts, Dr. Herbert Heitmann, President of the EACD, Cees van Riel, Professor of Corporate Communications at Erasmus University, Hans Koeleman, Director Corporate Communications & CSR at KPN, and Laurens Hoekstra, our CSO and also co-author of ‘Future-Proof Your Brand’. Continue reading at vim-group.com
