Country Base: Switzerland
Industry/Sector/Keywords: Retail Experiences, Engagement, Loyalty Programs, ECommerce
Below: Before and After Images in Slide Show, Summary, Credits


Industry Setting

Loylogic is the leading innovator and creator of loyalty experiences and engagements. Driven by the vision of revolutionizing the world of e-commerce and e-payment solutions – if not the monetary system – Loylogic has grown significantly over the past few years. A series of awards highlight its success story.


Loylogic has offices around the world and a global network of more than 500 merchants and 2000 online stores, offering millions of products and services – facts that do not reflect the actual brand profile. A new brand should mirror the significant development of the organization and reflect its power and its extensive presence.


Based on the brand promise «Power of Choice» and in close collaboration with our offices in Europe, North America, and Asia, we helped Loylogic to position itself in the market as a powerful leader with forward thinking ambitions. Loylogic’s management and employees on all levels including partners and customers were involved in this highly collaborative process.


The new brand positions Loylogic as a convincing and modern brand. Every element contributes to the new vision. With its strong, enqueued Letters, the logo showcases the power and cleverness of Loylogic. A pictorial world using gradients and different levels underline the brand’s high differentiating approach to the market. Distinct colors strengthen this perception. A linguistic brand platform including the brand tonality, a modern, involving brand language, and a set of pre-formulated messages round off the experience.


Client: Loylogic –
CEO & Founder: Dominic Hofer

Brand Strategists/Designers: MetaDesign –

Client Partner: Alexander Haldemann
Design: Stefan Jost
Project Management: Magdalena Ehrensperger
Strategy: Susan Weingarten
Concept/Copy: Molly Davis Lind