Below: Before and After Images in Slide Show, Video, Summary, Credits
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. Through its data foundation, GroundTruth sees two out of three smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally.
GroundTruth was really at a pivotal moment in their business growth. They had the ingredients that set them apart—superior location technology through BluePrints—a hungry startup culture and a CEO with a big vision for location.
They engaged us because they needed a way to differentiate themselves from their competitors—whose performance was rising—and tell their story to clients and prospective customers in a breakthrough way. “We knew we had to jump on the opportunity to elevate our technology and evolve outside the ad tech space,” said Monica Ho, CMO, GroundTruth. “This rebrand allows us to tell a bigger story around location, setting us up for the next ten years of innovation.”
Our brand development worked in service of their business transformation story, helping them accelerate the transition from startup to grownup. The new brand expresses GroundTruth’s unique ability to reach people in the moments that matter, which is significant because location reveals people’s behavior and priorities.
This rebrand was soup to nuts—we developed brand strategy, messaging, naming, sales decks, a visual identity and a website. We needed to develop a visual identity for GroundTruth that was iconic. Our design elevates the value of location—beyond the technology that underpins it—and humanizes it.
The rebranding effort reinforces how harnessing the power of location reveals customer behaviors, business health and intentions like never before. And they’re winning big for it—GroundTruth reported strong Q1 momentum and 35% QoQ revenue growth as global demand for location data and technology rises.
Client: GroundTruth – www.groundtruth.com
CMO: Monica Ho
Brand Strategists/Designers: Siegel+Gale – www.siegelgale.com
Executive Creative Director: Anne Swan
Creative Director: Austyn Stevens
Senior Designer: Kira Sea
Strategy Director: Nancy Hansell