Continuum – Test

Enterprise Rebrand
Country Base: USA
Industry/Sector/Keywords: Information Technology, Data, Cyber Security, Managed Services, Business

Below: Before and After Images in Slide Show, Videos, Summary, (Credits) – jurors don’t see credits during review

 

Summary
Industry Setting

Founded in 2011, Continuum works with MSPs (managed services providers) to provide the technology and expert technical support they need to helptheir small business customers grow. With cybersecurity, remote monitoring, backup, recovery, ongoing education and an always-on help desk, the Continuum platform gives MSPs everything they need to protect their customers’ data, run smoothly, adapt to new technologies and tackle future challenges.

Challenge

These MSPs, however, were facing the complexities of these new IT challenges—and therefore had their own staffing, skillset and resource gaps within their organizations. That led Continuum to become driven by a much larger mission: to bridge that skills gap for MSP partners, and to develop innovative and intelligent services-enabled solutions that support nearly every aspect of small business IT: cybersecurity, remote monitoring, backup and disaster recovery, always-on help desk support, and more. In this new business environment, the Continuum brand had to reflect this larger mission.

Strategy

Our approach was to create a brand platform with flexible components that Continuum can adapt as their MSP partner require a growing set of products and services in this ever-evolving technology landscape. Continuum was already successful, so we augmentd and enhanced their success with a clarified and strengthened position in the global marketplace. The organizing theme is expressed in the tagline “The Platform for What’s Next.” The brand solutions and the new tagline were informed by traits discovered through research and interviews. A few of those include:

• Bold, but not boisterous.
• Not only technical, but expressive.
• Confident, yet casual. Like the partner we’ve always been.
• Premium. Best in class and priced on our value.
• Adaptable, and focused on the forces of change.
• Greater than the sum of our parts. We are the platform for what’s next.

Result

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Credits

Client: Continuum – www.continuum.net
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Brand Strategists/Designers:
Rick Lowe – Rick Lowe Design – www.ricklowedesign.com

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2019-11-11T20:39:25+00:00

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