Bill Hill

Founder and Former CEO
MetaDesign San Francisco

President, Experience Design, Inc

REBRAND™ Consulting

Bill Hill founded MetaDesign with a mission to create value for clients through the integration of design and engineering. As a leader, problem-solver, and integrator, he built MetaDesign into an influential company that solved a range of information design and strategic service problems through award-winning identities, customer-centered interfaces and environmental graphics for some of the world’s most identifiable brands, since 1992. That list includes Adobe, Apple, Audi, Samsung, San Francisco Ballet, Shangri-La Hotels and Resorts, and Ernst & Young.

Prior to opening the U.S. office of MetaDesign, Bill was Director of Design for IDEO Product Development where he designed and directed projects for companies such as Hewlett-Packard, Metaphor Systems, Silicon Compilers, and Apple. Using his skills in graphic design and mechanical engineering, he designed the molded icons on the case of the original Macintosh computer.

As co-executive producer, Bill managed a design and implementation specialists team to design the educational product VizAbility for PWS Publishing. Containing over 40 hours of interactive content, the product won a Design Distinction from ID magazine and an Interactive Design Annual Award from Communication Arts magazine.

Bill has continued to provide industry leadership through his teaching and speaking engagements at Harvard University’s Graduate School of Design, the Institute of Design at Illinois Institute of Technology (IIT), the American University of Beirut, and Design Management Institute. In his commitment to design education, he also serves as a member of the Board of Advisors of the Institute of Design at Illinois Institute of Technology.

Through the recently established Experience Design, Inc, he is able to focus on solving design and business challenges for clients with a small, targeted, senior team of experienced professionals. Bill also leads REBRAND Consulting, the expert brand transformation advisory and strategy consultancy that is an Alliance between Experience Design, Inc and REBRAND.

Bill is a graduate of Stanford University with degrees in graphic design and journalism.