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Anaezi Modu

Founder and CEO

Anaezi Modu, Founder and CEO, REBRAND™, has extensive experience in design and strategic repositioning to meet business objectives.

REBRAND™ is the world’s leading source for case studies and programs on effective brand transformations. Its renowned program, the REBRAND 100® Global Awards, juried by an esteemed panel of international design and business leaders, is the highest recognition for brand rebuilding and redesign in business, and is the first and only global program of its kind. Small businesses, regional, non-profit, and multinational entities are eligible for recognition.

Prior to founding REBRAND, Anaezi was Senior Vice President, Brand Experience and Strategy Director at Bank of America. Before that, she was Senior Vice President, User Experience and Interactive Creative Director at FleetBoston Financial. Her broad range of professional experiences have included running her own multidisciplinary design practice spanning from architecture and interior design, urban design and master planning to information architecture, communication design and brand strategy. This was the impetus for starting REBRAND, and facilitating cross-disciplinary collaboration to achieve various goals.

Anaezi has been a contributor to Fast Company magazine’s panel of expert bloggers, under the categories of Design, Innovation, Leadership, and Change Management. At the blog entitled “Cross Thinkers,” she endeavors to explore the integration of seemingly disparate ideas and industries to achieve strategy-driven transformation. Through the lens of a designer, she shares learning on “creative ingenuity,” one of the terms she prefers over “innovation.” She is inspired by those rarely credited for brilliant ideas: many in “emerging” markets facing and conquering challenges of daily survival; and from whom ground-breaking, true innovation are often derived.

Anaezi continues to work to further learning in integrating design and business to achieve organizational goals. She accomplishes this via programs and businesses she initiates, writings, presentations, teaching opportunities at Harvard Graduate School of Design’s Executive Education Program, Rhode Island School of Design, and through various professional organizations and board positions.

Anaezi holds a Bachelor of Arts in Architecture and Urban Planning from Princeton University, and a Master of Architecture and Design from Harvard University’s Graduate School of Design, incorporating studies at Massachusetts Institute of Technology.