Below: Before and After Images in Slide Show, Video, Summary
Ten years ago, InkHouse was a start-up public relations agency with a scrappy staff of three who had ambitions to evolve PR by integrating social media into all services, creating dynamic campaigns across the U.S. market. Initially, we established our brand in the regional market, then grew substantially. Cut to 2017: InkHouse is 100 people strong, with four national offices providing creative services to Fortune 500 clients. But, we still seek to break that agency mold.
As a private agency guided by a visionary, InkHouse needed a stronger brand to handle its current expansion, new business challenges and competitive landscape. InkHouse is a creative place to be/work, where ideas are rewarded rather than time spent at a desk. We sought to refresh our agency look and feel (keeping the name-mark sacrosanct) while updating every other facet of our brand experience and putting our people to the forefront.
It was critical to develop a unified and flexible brand that allowed our audiences to understand the full breadth of our work. In order to build on the existing brand and its core values: we have one foot in the future, we are a team-first, and we go to yes; the agency drew on the existing identity with our iconic “ink swirl,” (representing that moment when one puts pen to paper; when the mind is free to create) as the visual cue across our platforms. The result: a warm, clear, illustrative design and communication strategy that reflect InkHouse’s ambition and creativity.
Within six weeks of the rebrand, InkHouse experienced its highest traffic on the website, with an influx of inbound prospects reaching out to the agency via social and email channels. Internally, InkHouse staff and supporters embraced the rebrand and were enthused to be the focus of our new site and social channels.