Enterprise Rebrand
Country Base: Croatia
Industry/Sector/Keywords: Machine Learning, Technology, Computer Hardware, Software, SaaS, Data Science, Data Engineering, Data Analytics

Below: Before and After Images in Slide Show, Summary, Credits

Summary
Industry Setting

Scoop is a data science company focused on building complete data-driven solutions.

Challenge

Even though their name ClstrLobe was well-liked among employees, it wasn’t well perceived among external audiences, thus rebranding was needed. The new name had to be relevant to both targets and project a strong image.

Strategy

We created the new name, slogan, visual identity and a distinctive story that emphasizes Scoop’s strength to empower your tomorrow. Having relevant data today, creates a stronger tomorrow. Data creates patterns we can follow like a well-trodden path, giving us answers about matters important for business.

The name Scoop means a set of relevant data. The slogan “Empower Your Tomorrow” emphasizes the impact of technology on the future. In the logo itself, the set of relevant data is displayed using a square inside the letter “O” and resembles the appearance of a pixel, the smallest unit of data. This way the letter is “empowered” and indicates that collecting data leads to empowering decisions.

We also created the name and visual identity for Yops, their digital platform that enables efficient management in agriculture. Yops comes from the coinage of the words yield and -ops (operations). Yops improves the farm’s yield hence the slogan “Your Productive Farming”.

Result

Internally and externally, the rebranding created a new wave of enthusiasm which positively impacted the brand internationally. It’s loved internally and externally.

Credits

Client: Scoop Technologies – scoop-tech.com
COO: Emanuela Matić
Director: Jelena Flego

Brand Strategists/Designers: Fabular – fabular.agency
Brand Strategy & Creative Director: Anja Bauer
Art Director/Designer: Maja Bagić Barić
Senior Brand Consultant: Petra Despot Domljanović
Brand Consultant: Maja Đaković
Naming Consultant: Anja Bauer
Copywriter: Anja Bauer
Senior Brand Implementor: Jelena Mezga