Scoop is a data science company focused on building complete data-driven solutions.
Even though their name ClstrLobe was well-liked among employees, it wasn’t well perceived among external audiences, thus rebranding was needed. The new name had to be relevant to both targets and project a strong image.
We created the new name, slogan, visual identity and a distinctive story that emphasizes Scoop’s strength to empower your tomorrow. Having relevant data today, creates a stronger tomorrow. Data creates patterns we can follow like a well-trodden path, giving us answers about matters important for business.
The name Scoop means a set of relevant data. The slogan “Empower Your Tomorrow” emphasizes the impact of technology on the future. In the logo itself, the set of relevant data is displayed using a square inside the letter “O” and resembles the appearance of a pixel, the smallest unit of data. This way the letter is “empowered” and indicates that collecting data leads to empowering decisions.
We also created the name and visual identity for Yops, their digital platform that enables efficient management in agriculture. Yops comes from the coinage of the words yield and -ops (operations). Yops improves the farm’s yield hence the slogan “Your Productive Farming”.
Internally and externally, the rebranding created a new wave of enthusiasm which positively impacted the brand internationally. It’s loved internally and externally.