MacJack

MacJack is a mobile payment app that enables simpler contactless payments at vending machines around the world, but also at a number of other points of sale such as parking lots, laundries or photo booths. Before rebranding it was called Vending Wallet and wasn’t memorable.

With more than 2000 apps being released every day, we needed to cut through clutter with a strong brand identity and get more users using our app on a daily basis.

We turned two key benefits of the app – ease of payment and rewards when purchasing – into a fun brand story that everyone can identify with.

Small wins are not huge wins, they are wins that make us content and appreciative of the smaller things in life. They make life better. When we do the “smaller things“ in life with a sense of purpose, a sense of calm, gratitude and with a bit of humor then life turns a bit more interesting and fun.

Accomplishing these daily tasks is a small win. Our brand makes people’s lives better, simpler, easier by rewarding them points each time they pay through us after accomplishing one of these everyday tasks.

We named the new brand MacJack, mac meaning a friend who is always at hand, while jack is American slang for money. Our new brand slogan “Small Daily Wins” celebrates accomplishing these small daily tasks. The new logo represents stylized letters M and J, where J is reminiscent of a checkmark, indicating a completed action and a small win.

MacJack was instantly loved by the end users. MacJack makes 30 million transactions annually. In just four months after the launch, the monthly number of transactions via MacJack app have increased by 52%. The average number of transactions per individual point of sale increased by 23%.