Creative Director APAC
Elaine Fok, Creative Director and Associate Partner, leads the APAC design discipline at Prophet. She is a multidisciplinary design and creative mind raised from Toronto and Hong Kong. Growing up between the two cities surrounded by all the pristine skyscrapers, Elaine has always been fascinated by architecture and inspired by the shapes, lines and forms, which led her to the world of design.
Her expertise and skills span across the full spectrum, from design to creative thinking, brand creation to UX/UI, print to interactive designs. Her versatility comes from a strong branding agency background and the steep learning curve gained from her unconventional career path, including being the sole Creative Partner and Creative Director at her previous agency.
With her passion, curiousity and craftsmanship, Elaine worked with a wide range of clients to bring their brands to life. Client portfolio includes AB InBev, Blackstone, BOE, Emaar Properties, KEF, Kowloon Dairy, Manulife, MetLife, MB Bank, New World Group, Olam Agri, QT Hotels, St. Regis, The Economist and Vantage.
Elaine’s award-winning designs are always driven by strategy, with the quality of being human-centric, balanced, focused and detail-oriented. As a disciplined individual, she is constantly challenging herself, finding inspirations and exploring new skills for further growth. She strongly believes the possibilities for brand and experience creation are endless with ever-changing innovation.
Elaine holds a BDes. (Hons) from York University in Toronto.