7. Our Position on the Numbers Question
We are sometimes asked how many submissions we receive for REBRAND 100, and we do not share that information for several reasons:
a. We ask a lot of our entrants and our jurors; REBRAND 100 is for those willing to effectively tell a complete story that includes details of before, after, and the impact of their work. We keep the focus on effective results realized for clients, rather than deriving false value from range of entries from one round to the next.
b. REBRAND 100 is a global, business-oriented program reviewing and acknowledging the best of the best in a very specific category. This is not a forum for maximizing quantity of entries, rather for maximizing quality entries from a global marketplace.
Our focus is on showcasing the importance of building, cultivating, and evolving brand value, which we equate to business value. Together, we can continue to drive home the importance of effective brand strategy, design, and smart implementation to organizational achievement.
c. We are not a design awards organization, so we do not have categories for entries less than complete systems. We also stay out of the “beauty contest” fray, given that rebrands are serious work directly tied to key goals and objectives. This limits the number of entries we invite, while increasing the depth, complexity and value of participants.
d. Prospective clients for the individuals and organizations that enter and win in REBRAND 100 continue to return to our site to find information they feel is relevant, diverse and without pretense – the same attributes we require of our entrants, jurors, and honor in our winners.