Joe Otin

CEO, The Collective

Joe Otin is the CEO of The Collective, an interactive ad agency, with 24 years experience in advertising, media research & content production. He is the chairman of the Advertising Standards Board of Kenya, the president of PAMRO (Pan African Media Research Organization), and a member of the oversight committee of KARF (Kenya Audience Research Foundation).

Joe is an active Rotarian and serves as the District Governor Nominee of Rotary district 9212 which covers Rotary Clubs in Kenya, Ethiopia, Eritrea and South Sudan. He is also the Rotary International representative to UNEP and a member of the Rotary International Membership Committee.

He has presided as the chief judge of the Public Relations Society of Kenya (PRSK) Excellence Awards for the past 11 years and was the chief judge of the Marketing Society of Kenya (MSK) gala awards in 2015. He has served twice as a judge for Kenya’s Top 40 Under 40 Women and once for the Top 40 Under 40 Men in 2016. Recently, he participated as a member of the judging panel in the Think Business Insurance Awards 2017 in Kenya.

Joe was granted the MSK Marketing Warrior Award in 2010, and has published several papers in local and international conferences, most recently on the subject of return-on-investment in advertising and social media marketing. He is a marketing columnist in the Business Daily where his articles are published every Monday.