Jacqueline is a Partner of Prophet, a global brand and marketing consultancy that fuses insights, strategy, creativity and imagination to help companies bridge the gap between strategy and execution to drive real market impact for some of the world’s most successful companies such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald’s, Siemens, UBS and Zurich Financial.
With her passionate drive, many clients benefited from deeper insights that resulted in mold-breaking and bolder branding solutions. In turn, these led to significant growth in business success and a higher brand profile.
Winning brands developed and led by her include Octopus (including naming), Asia’s first lifestyle smart card system for Hong Kong; Vertu, the world’s first luxury mobile brand; ION Orchard, Singapore’s leading mall for CapitaLand/Sun Hung Kai; Bank Mandiri, Indonesia’s largest state bank; Goldilocks, Philippines’ leading bakery and foodshop; Shangri-la Hotel, Asia’s leading hospitality group, CapitaMall Trust, Singapore’s largest and one of Asia’s leading REIT; Metrobank, Philippines’ largest and most profitable bank; China Airlines, Taiwan’s national carrier and the world’s 3D livery and many more.
Prior to joining Prophet, she was CEO of Lexis Branding where she helped transform many Asian brands into market leaders. As Managing Director of The Brand Union (WPP), she introduced deeper strategy work and analytics, and led the firm to become Brand Consultancy of the Year. Jacqueline started her career as Senior Consultant with Addison Design Consultants (WPP).
Jacqueline is a prolific speaker at brand forums and universities, and contributes actively to global and regional media on brand strategy, brand trends, marketing and integrated communications. She graduated as one of the top students (Dean’s list) from National University of Singapore with a Bachelor of Business Administration. Jacqueline is a trained fine-artist and used to own a fashion label that was shown in Australia Mercedes Fashion week and London fashion week.